Talk about busy bees! For the past six weeks Oreo and Wieden + Kennedy have been working diligently to produce an impressive amount of content for their Cookie vs. Cream campaign. Many people probably still remember their commercial from the Superbowl last month featuring a “whisper fight” in a library over which is better: the Oreo’s cookie or the cream. That was only the beginning.
According to Adweek, “Following the “Whisper Fight” Super Bowl spot, the #cookiethis/#cremethis Instagram campaign, the Oreo Separator videos and the “Life Raft” TV spot, Wieden + Kennedy today wraps up its “Cookie vs. Creme” campaign with SuperImportantTest.com, an amusing grab bag of a website which makes it clear that there’s no wrong answer to the question of which part of an Oreo is better. Submitting a vote on the site takes you to one of more than 30 silly videos—from 2-D horse animations to robotic cats and everything in between. Directors, production companies and YouTube personalities from “six different time zones” (!?) created the clips, the agency says.”
Recently Oreo has been a shining star in content marketing. They have implemented several campaigns in the past that were relevant both in the messages and in the delivery channels. This is yet another example of Oreo proving they understand their audience and the value of their opinion. Extra props for using a variety of mediums that still maintained cohesion in the campaign. Snaps to you, Oreo and Wieden + Kennedy, for being quite the overachievers.