Sunday Funday is a weekly round-up of the week’s news in the marketing, advertising, or PR industries. Or anything else I find amusing.
I’ve always been a huge fan of Dove’s True Beauty campaign. But Ad Age makes a good point, asking if all of their viral videos actually help them sell their product. That is the goal of advertising, after all.
You know a video truly went viral when the parodies start showing up. In a video parodying Dove’s new Sketches video, men learn that they’ve been… overestimating their looks.
Having spent my childhood only 45 minutes from Boston, the Boston Marathon Bombings hit particularly close to home for me. It’s been so heartwarming to see how people across the world have rallied together in support of the victims. Even different cities across the US showed their love for Boston in an act of solidarity and pride.
There’s been a lot of news surrounding the release of Facebook Home. Personally, I don’t know how I’d feel about having access to Facebook 24/7. You can only “Facebook stalk” so much before getting bored. But now that it’s out, many people wonder what’s next for Facebook Home.
Sometimes it feels like Facebook records every single moment of our lives. But aparrently there’s still one stone unturned. Budweiser is developing a glass that, when clinked in a “Cheers”, will connect the two drinkers on Facebook through a microchip in the cup. Because who wouldn’t want to wake up after their 21st birthday with 53 new Facebook friends?
Being a 90′s kid, there was no cartoon more peculiar than the Kool-Aid Man. Part terrifying, part party animal, the Kool-Aid Man burst his way through the walls in our hearts and the cavities in our teeth. Kraft Foods revealed this week that the Kool-Aid Man is being resurrected and getting a makeover. 90′s kids around the world, rejoice!
KMart recently released their “Ship My Pants” commercial. In an effort to create relevance and brand equity through tongue-in-cheek dialogue, KMart might have actually succeeded with this one. Fast Company looks at how KMart used social listening to create this cheeky commercial.
Many conversations in my college marketing classes focused on creativity, how to develop it, and how to utilize it. Unfortunately, many people worry that the way our education system is set up (with standardized tests, a focus on math and science, and the demise of more arts-focused classes) is diminishing future generations’ abilities to discover their creativity.
Another thing we often discussed in my marketing classes was how to be the next Apple. Every time we developed a marketing or advertising plan someone would always bring up wanting the product to “become the Apple of [insert industry here]“. Personally, I find Apple to be slightly overrated (I know, I know. Blasphemy!), so you can imagine my joy when I saw this: 5 reasons why you shouldn’t try to be the next Apple.
This is interesting. Ad Week noticed that the act of shaving is used in an insane amount of ads, even when promoting brands that have nothing to do with shaving. According to the article, “By associating a product with a culturally sanctioned act… these ads are trying to elevate their brands.” Makes sense, but why shaving? Why not, say, getting into the car?
And finally, enjoy this Coca Cola ad about the joys of first love… at an amusement park.